Perch Sessions

You’ve been staring at your bio for three hours. You’ve rewritten it seventeen times. And it still sounds like everyone else.

You don’t need a full rebrand. You need a gut check.

Ready to book your Perch session? Click the button to secure your spot, then email me at rachel@rare-bird.co to schedule a time that works for both of us.

You don’t need a complete brand overhaul.

You need someone who gets it to look at the ONE thing that’s tripping you up and say:

“Here’s what’s actually happening.“

“Here’s why it’s not working.“

“Here’s what to do instead.”

This is not a sales call.

This is not a coaching session where I ask you a bunch of questions and you figure it out yourself.

This is strategy.

You bring your specific stuck point. I bring 20 years of brand and copywriting experience. We spend 45 minutes solving it together.

The form gives you space to tell me:
– What you’re stuck on
– What you’ve already tried
– What you need most from this session

I review your materials (website, bio, workbook insights, whatever’s relevant) before we meet.

Minutes 1-10: We get clear on the real problem (not just the symptom)

Minutes 11-35: I give you strategic solutions, specific recommendations, and work through it with you in real-time

Minutes 36-45: We create your action plan—what to do first, what to do next, what to stop doing

This is NOT:

❌ A full brand strategy (you create that in The Flight Plan)

❌ Copywriting services (I won’t write your bio for you—but I’ll tell you ways to make it sound like you)

❌ Ongoing support (this is one focused session)

❌ Therapy or life coaching (I’m strategic, not therapeutic)

❌ A nice chat where I validate everything you’re doing (I’m direct and honest)

This Is For You If:

✅ You have a specific problem you need help solving (not “I need a brand strategy”)

✅ You’re willing to hear direct feedback (I won’t sugarcoat)

✅ You’re ready to implement what we discuss (not just collect advice)

✅ You value expert guidance over DIY trial-and-error

✅ You’re stuck on ONE thing and it’s blocking everything else

✅ You’ve done some foundational work but need help with execution

This is especially perfect if:

– You’re working through The Flight Plan and hit a wall
– You need feedback before you launch something
– You want a gut-check on your positioning/messaging
– You’ve tried to solve this yourself and you’re going in circles

Common Perch Session Topics

 Brand Identity & Positioning:

• “I can’t figure out what makes me different from everyone else.”
• “My ‘only-ness’ statement feels forced or fake.”
• “I don’t know if my rare factor is actually rare.”

Messaging & Voice:

• “My bio sounds like everyone else no matter what I do.”
• “I know what I want to say but can’t find the words.”
• “Everything I write sounds too formal or too casual.”
• “I need feedback on my website/about page copy.”

Audience Clarity:

• “I think I know who my people are but I’m not sure.”
• “Am I being too narrow or too broad in my targeting?”
• “How do I talk to my specific people without alienating others?”

Visual Identity:

• “My visuals don’t match my brand personality”
• “I don’t know what visual style fits me.”
• “How do I make my brand look cohesive?”

Implementation:

• “I’m overwhelmed by all the places I ‘should’ be showing up.”
• “Which platform should I actually focus on?”
• “I know what to do but can’t get myself to do it.”

Flight Plan-Specific:

• “I’m stuck on a specific exercise and can’t move forward.”
• “I completed a section but my insights feel scattered.”
• “I need help synthesizing everything into a clear brand.”

Or anything else where you need strategic input on a specific challenge.

Your Investment: $250

What you get:

• 45 minutes of focused strategy
• Pre-session review of your materials
• Real-time problem-solving
• Specific, actionable recommendations
• Recording of the session
• Relief from your stuck point

This is perfect for:

• One specific problem
• Quick strategic input
• Expert feedback on something you’ve created
• Getting unstuck fast

This is NOT right for:

• Comprehensive brand strategy (The Flight Plan is what you need for this)
• Ongoing support (this is one session)
• If you haven’t done any foundational thinking yet (start with The Flight Plan)

Not Sure If This Is Right for You?

Choose Perch if:

• You have ONE specific stuck point
• You’ve done some foundational work already
• You want expert feedback quickly
• You’re ready to implement immediately
• You value strategic input over lengthy programs

Choose The Flight Plan instead if:

• You’re just starting your brand discovery
• You want comprehensive exercises to work through
• You prefer self-paced DIY work
• You want to build your foundation before getting feedback

Choose Wingspan VIP Days instead if:

• You need comprehensive brand strategy (Wingspan starts with The Flight Plan)
• You want done-for-you copywriting
• You’re ready to launch/relaunch your entire brand
• You need multiple deliverables, not just strategy

Still unsure? Email me at rachel@rare-bird.co and describe what you’re stuck on. I’ll tell you honestly whether a Perch session is the right fit.