The Flight Plan (beta)

You’re talented. You work hard.

So why does “personal branding” feel so… gross?

Because you’re not a product to be packaged.

You’re a rare bird trying to fit into a pigeonhole. 

Not because they weren’t good enough.

Not because they didn’t work hard enough.

But because nobody taught them how to claim credit for their genius before someone else got recognition for it.

What makes you uniquely valuable (not just “different”)

Who desperately needs your specific work (beyond demographics)

A look that actually matches your personality

Where to show up and what to say when you get there

But here’s what it’s really doing:

• It’s helping you refuse to let your talent go unrecognized.
• It’s giving you permission to take up space.
• It’s teaching you to claim your genius without apologizing for it.

What’s inside The Flight Plan:

8 Major Sections:

TAKEOFF: Where are you now? (Honest assessment, no judgment)

NAVIGATION: Who are you really? (Your core identity and values)

YOUR RARE FACTOR: What makes you magnificent? (Your impossible combination)

ALTITUDE: What do you offer? (Your value and who needs it)

FLIGHT PATH: How do you talk about it? (Your authentic voice)

PLUMAGE: How do you look? (Visual identity that feels like you)

FORMATION: How does it all connect? (Brand architecture and synthesis)

LANDING: What’s next? (Actually implementing in the real world)

69 Exercises organized by energy level:

🥚 Still in the Shell: For when creative work feels impossible (gentle, no pressure)

🐣 Baby Bird: For when you’re ready to explore (curious, brave)

🛁 Bird Bath: For when you’re ready to dive deep (strategic, bold)

You move between levels as your energy changes. There’s no “right” way to use this.

Plus:

Start Here Guide: So you don’t get overwhelmed by 360 pages
Quick-hit paths: “If you’re stuck on X, do these 5 exercises”
Brand Brief building: Compile your insights as you go
Implementation plans: 7-day, 30-day, and 90-day roadmaps

This workbook is for you if:

✅ You’re a creative entrepreneur who knows you need to “brand yourself” but it feels overwhelming or fake

✅ You have talent but struggle to talk about your work in a way that feels authentic

✅ You’re tired of sounding like everyone else in your field

✅ You know you’re different but can’t articulate what makes you valuable

✅ You’ve consumed a million pieces of branding advice but still feel scattered

✅ You’re ready to claim your space but need language and strategy to do it

✅ You refuse to choose between authenticity and success

Why BETA pricing?

You’re getting the complete workbook at a fraction of the final price
because you’re helping me make it better.

What “beta” means:

• The content is complete (all 69 exercises are ready)
• The structure is solid (tested with early users)
• But I need YOUR feedback to refine it

What you get as a beta tester:

• Full access to The Flight Plan workbook (360 pages, 69 exercises)
• All future updates to the workbook (lifetime)
• First access to any bonus materials or templates
• The satisfaction of helping other rare birds find their way

What I need from you:

• Honest feedback about what worked and what didn’t
• Which exercises were most valuable
• Where you got stuck or confused
• What’s missing that you wished was there

Beta price: $444 (Final price will be $1111)

Who created The Flight Plan (and why should you trust me)?

I’m Rachel, and I’ve spent 20 years watching talented people disappear because they didn’t know how to talk about themselves.

I’m a copywriter and marketing strategist who’s worked in agencies of all sizes, in-house marketing departments, arts nonprofits, and higher education. I’m also a screenwriter and filmmaker obsessed with storytelling—which means I know that the best stories are the TRUE ones.

Here’s what makes me want to hurl:

“Personal branding” has become such a buzzword that exciting artists are acting like everyone else because they don’t know how to dig deep and uncover the thing that makes them amazing.

And the world is ABSOLUTELY waiting for that exact magic.

I created The Flight Plan because I was tired of watching creatives:

• Shrink themselves to fit someone else’s formula
• Sound like everyone else because they thought that’s what “professional” meant
• Hide their weirdest, most valuable qualities because they seemed “unprofessional”
• Give up on their dreams because they couldn’t figure out how to talk about themselves without feeling gross

This workbook is different because I’m different.

I don’t do corporate speak. I don’t believe in formulas. I don’t think you need to sand down your edges to be successful.

I believe your rare bird status is your strategy. Your “weird” background is your competitive advantage. Your authentic voice is more magnetic than any polished persona.

And I’m here to help you claim it.

One last thing before you decide:

You came here because something isn’t working.

Maybe you’re talented but invisible.

Maybe you’re working hard but not getting traction.

Maybe you know you need to “brand yourself” but every time you try, it feels fake.

Here’s what I know:

You’re not broken. You’re not doing it wrong. You’re not “bad at marketing.”

You’re a rare bird trying to fit into a pigeonhole.

And rare birds need different instructions.

This workbook won’t teach you to fit in better.

It’ll teach you to stand out: authentically, strategically, unapologetically.

It won’t give you a formula to copy.

It’ll help you discover what makes you irreplaceable.

It won’t make you sound like everyone else.

It’ll help you find words that feel true when they come out of your mouth.

The question isn’t whether you need this.

The question is: Are you ready to stop blending in?