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Wingspan

Brand clarity, turned into words that actually convert.

 

You’ve done the work of figuring out who you are. Now it’s time to say it in a way that makes the right people say yes.

Wingspan is a done-for-you strategic copywriting week — for creatives who know their brand but need (or want) someone else to find the words.

Is this you?

  • You know what you do and why it matters, but writing it down makes you freeze
  • You have an offer that isn’t converting and you can’t tell if it’s the offer or the words
  • You’re launching something new and the copy keeps coming out generic
  • You want copy built on real strategy, not just “make it sound good”

If any of this sounds familiar, keep reading.

What makes this different

Every Wingspan project starts with The Flight Plan, my brand operating system for creatives.

The strategy comes first.

The resulting copy is sharper, more specific, and built on something real, not guesswork.

This isn’t “send me whatever copy you need.”

It’s one focused week, built around the single piece of copy that has to work hardest for you.

Let's See if We're a good Fit

What’s included in Wingspan

A strategic positioning document: your core message, your one-sentence brand, the language that makes your offer make sense
One Primary Asset: the conversion copy doing the heaviest lifting for your business right now
Supporting copy: scoped to your specific project, built in service of your Primary Asset
One round of revisions and a style note so future copy you write yourself can match

What’s your Primary Asset?

Most Wingspan projects are built around one of these:

  • A sales or landing page for a new offer you’re launching
  • Core website copy: home, about, and offer pages that finally sound like you
  • A relaunch of an existing offer that isn’t converting the way it should

We’ll confirm which one applies to you during your onboarding. 

How it works

We start with your Runway, a curated set of Flight Plan exercises focused on positioning and voice.

Then we talk strategy.

Then I go away for a week to write while you focus on what you do best: your business.

Then you have words that work.

Then you make money.

Investment

Starting at $3,333. Includes The Flight Plan in full.
Already purchased The Flight Plan? That amount is credited toward your Wingspan total.

Let's See if We're a Good Fit